All of us are used to finding Whatsapp on websites and ecommerce as an icon for contacting customer service, but what does ecommerce on Whatsapp mean?

How does ecommerce work on WhatsApp?
- Ecommerce on WhatsApp allows you to browse the catalog and choose products directly in WhatsApp, in a fully automated way guided by artificial intelligence connected to your ecommerce platform (Magento, Shopify, Salesforce Commerce)
- The search and product preferences remain persistent in the WhatsApp app on the customer's smartphone, encouraging asynchronous purchases (in several sessions), even if interrupted by a phone call. The customer finds his choices in WhatsApp and can awaken the sense of purchase (30% of customers do it)
- The check out is launched in WhatsApp and managed by the corporate e-commerce platform (also for fulfillment), or transformed into click & collect, if there are stores.

WhatsApp Business Platform has a series of components dedicated to ecommerce for
- Show a product
- Show more products
- Send a catalog to consult
- Show products with a carousel (yes, exactly: a WhatsApp carousel, you've never seen it until now!)
- Send timely offers (ideal for abandoned cart reminders).

The entire post-purchase journey continues with WhatsApp notifications. Given WhatsApp's reading rate (98%), all post-purchase marketing activities become extremely effective.