WhatsApp è uno strumento sottovalutato per fare lead generation con qualifica. In particolare, Business Platform, che consente sicurezza e data governance tipiche del mondo enterprise.

I nuovi componenti WhatsApp Flows (disponibili esclusivamente per WhatsApp Business Platform, la versione enterprise di WhatsApp) consentono una user experience semplificata, rendendo veloci ed intuitive anche le qualifiche più dettagliate o le preventivazioni personalizzate. La lead generation consente di agganciare subito dati di prima parte, come il profilo WhatsApp e numero di telefono della lead, nel rispetto del GDPR, senza perdere tempo con email o signup con dati farlocchi.

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La collaborazione con LIFEDATA nasce da una comune visione dell’evoluzione nell’uso di Whatsapp, da strumento di messaggistica a strumento di customer operations, con l’opportunità – spesso sottostimata dalle aziende – di semplificare processi omnichannel, sviluppando nuove modalità di fidelizzazione e monetizzazione dei clienti. Il passaggio all’intelligenza artificiale generativa, a cui tutte le aziende guardano, impone una nuova attenzione nel governare il patrimonio di conoscenza e dati che rendono ogni azienda unica e che, spesso, passano su Whatsapp senza controllo.

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I dati degli Osservatori del Politecnico di Milano dimostrano che l'ecommerce, come lo conoscevamo, è morto! Oggi l'ecommerce è commercio digital omnichannel, con un forte livello di ibridazione tra i canali. Che ruolo ha WhatsApp?

Come usare i dati in un B2B intermediato da agenti? A cosa serve il dato nel B2B? Come cambia il ruolo dell'agente nel B2B e come si può usare WhatsApp per facilitare la trasformazione digitale dell'azienda e la preparazione all'AI generativa. Lo racconta Sara Spampani, Responsabile Marketing di SIDAL, al workshop sul B2B Commerce tenuto con Accenture

Make quotes on WhatsApp. WhatsApp is the ideal tool for digitizing professionals and B2B

When it comes to professionals and B2B, WhatsApp is the simplest bottom-up digital transformation tool. It does not require activation! Your salespeople, stores, distributors... already use WhatsApp to manage customers and work, but without any control, training or visibility on the part of the company.

See how you can increase sales by making a repair quote in 2 minutes!

WhatsApp Business Platform, with the use of the innovative WhatsApp Flows functionality, to simplify the pre-sales, budgeting and order management processes between manufacturer, distributor, retailer, installer and, also, end user. The company takes home immediately
- Visibility on market trends
- Compliance and network control (based on data, not on what they tell us!)
- Fundamental data for training generative artificial intelligence.

Scott Galloway, one of the most influential futurists and economists in the world, also known as Prof. G, professor at NYU Stern University, argues - in no uncertain terms - that WhatsApp is the greatest opportunity for companies to monetize today:

• It is the least monetized platform in the world
• In a world where customers, collaborators and partners are inattentive, overwhelmed by too much information and too little time, WhatsApp is the tool with which the company can obtain the scarcest resource: mental availability, a necessary prerequisite for every action, be it a purchase process or an activity to do in the company
• We all read every message on WhatsApp: Prof. G defines WhatsApp as the least used business asset

It reminds us a lot of the Internet 20 years ago, when companies started buying their .com domains on which to build their digital infrastructure over the years, which today is an indispensable reality

All of us are used to finding Whatsapp on websites and ecommerce as an icon for contacting customer service, but what does ecommerce on Whatsapp mean?

How does ecommerce work on WhatsApp?
- Ecommerce on WhatsApp allows you to browse the catalog and choose products directly in WhatsApp, in a fully automated way guided by artificial intelligence connected to your ecommerce platform (Magento, Shopify, Salesforce Commerce)
- The search and product preferences remain persistent in the WhatsApp app on the customer's smartphone, encouraging asynchronous purchases (in several sessions), even if interrupted by a phone call. The customer finds his choices in WhatsApp and can awaken the sense of purchase (30% of customers do it)
- The check out is launched in WhatsApp and managed by the corporate e-commerce platform (also for fulfillment), or transformed into click & collect, if there are stores.

WhatsApp Business Platform has a series of components dedicated to ecommerce for
- Show a product
- Show more products
- Send a catalog to consult
- Show products with a carousel (yes, exactly: a WhatsApp carousel, you've never seen it until now!)
- Send timely offers (ideal for abandoned cart reminders).

The entire post-purchase journey continues with WhatsApp notifications. Given WhatsApp's reading rate (98%), all post-purchase marketing activities become extremely effective.